“Promotion is a type of communication between the buyer and the seller. The seller tries to persuade the buyer to purchase their goods or services through promotions. It helps in making the people aware of a product, service or a company. It also helps to improve the public image of a company.”
A proven 5-step formula to market yourself as a photographer
10 Photography Marketing Ideas
10 Free Photography Marketing Ideas That Work Like Crazy
- Google Business Pages
- Automate your Social Media posts
- Blog as often as you can
- Start building an email list right away
- Offer referral bonuses
- Network with other professionals
- Run a contest or a promotion
- Have clients recruit their friends
- Get featured on photo blogs
- Give back to the community
I believe that today’s society spend most of their time on social media and it is the most effective and cheapest way to promote myself as a photographer so I created Instagram account and Facebook page on which I will display/ post my work hopefully everyday to show people that I am active photographer and some work can catch future client’s eye.
- Instagram : https://www.instagram.com/adelaputerkovaphotography/
- Facebook: https://www.facebook.com/Adela-Puterkova-Photography-113118096804935/
Another way would be to associate or collaborate with other photographers, become a member of photography associations for example UUB Photography society which is in our campus. Also, I realised that this project helps me to get to know other people from art world which promote my work just by posting it on their social media same with just ordinary portraits of people that post them as their profile pictures.
Business cards, posters and flyers play a role in promotion as well. These papers can be left at reception, waiting area tables or galleries where people go around and wonder can randomly pick up my information and give me a call because my aesthetic or work I do might fit with they work that they produce.
I decided to create a template for my business cards with which I would like to go around photography studios in my town and maybe leave then in waiting areas. Another idea that came up to my mind for self- promotion is to make personal hoodies wild my logo and name on as I believe it would be good advertisement so I created how it would look.
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